Benjamin Moore®: Paint Like No Other

In the Bay Area, we enjoy our most pleasant weather in autumn. A great time to enjoy the bounty of outdoor activities, but it’s also a great time to take on a weekend painting project before the chaos of the winter holidays sets in! 

Painting a room is an easy, inexpensive upgrade that do-it-yourselfers can take upon themselves and accomplish in a day or two. All Cole Hardware stores offer the full line of premier Benjamin Moore paints: Aura, Natura, Regal, and ben, along with a complete assortment of accessories including paintbrushes, rollers, sprayers, and wood refinishing products. Let our paint professionals help you select the right paint, sheen, and color for your home improvement project.

Aura® Interior Paint

With its exclusive Color Lock technology, Aura delivers the ultimate performance for brilliant, rich, and everlasting color. Ideal for a master bedroom or living room.

Natura® Interior Paint

The most Earth-friendly paint in the Benjamin Moore family, Natura is now certified asthma- and allergy-friendly and has zero VOCs and zero emissions (as measured four hours after application). Perfect for a nursery, child’s room, or small space such as a bathroom.

Regal® Select Interior Paint

Regal Select has been a trusted brand for more than 50 years and is formulated for easy cleaning in a wide variety of sheens. Use in high-traffic rooms (kitchens, dining rooms) and hallways.

ben® Interior Paint

Ben is user-friendly paint that produces flawless results and puts premium color within reach of any budget. Ideally suited for renters.

We do have to warn you! You may be overwhelmed by the more than 3,000 Benjamin Moore paint colors available. But don’t forget that paint isn’t permanent—it’s simple to paint over any color experiments gone bad. So don’t be afraid to try a new color. We also have a handy-dandy painting checklist that assures you have everything you need for your project in one trip. And if you’re taking Muni or BART, we’ll happily deliver your paint for you.