Question and answer section
Pantone® Color of the Year 2018
The experts at the Pantone Color Institute have chosen Ultra Violet as their color of the year. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. Once associated with royalty, purple also conveys a sense of mysticism and spirituality.
According to Pantone, enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of Western pop culture as personal expressions of individuality.
In the political arena, “purple states,” or competitive swing states, will probably be in the news a lot with midterm elections later this year. Have you heard of the purple diet? Eating only purple foods including eggplant, potatoes, plums, and grapes are some of the foods to eat in this fad diet. Two of our fashion-forward crew members even sport Ultra Violet in their hairstyles!
Our premier paint line Benjamin Moore™ offers a plethora of purples! Our color-matching computer selected Grape Gum 2068-20 as the closest match to Ultra Violet. Although a purple room may not be everyone’s idea of ideal, it makes for a fun accent wall, or it can warm up a “cold” room.
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