The Annual Earth Day Inventory of Our "Quadruple Bottom Line"

We are proud to present to you our fourth annual Earth Day inventory of our environmental and social bottom lines. Four years ago we had no idea of the impact our commitment to a "triple bottom line" would be. Indeed, we migrated toward what we refer to as a "quadruple bottom line":

• Environmental advocacy
• Social advocacy
• Workplace advocacy
• And to operate a profitable business, too

I'm proud to tell you that 2009 was a growth year for us in all four categories. (Although barely profitable in 2009, just over a penny from every dollar you spent with us was actual profit that we could reinvest in our business. But "flat" is the new goal for many businesses in this economy, so we did okay.)

Our commitment to our quadruple bottom line finds us constantly challenging ourselves to find new opportunities. We're mindful of our pursuit continuously. A few examples from 2009:

• We cosponsor e-waste events with Goodwill Industries.
• We have a new "Bike to Work" cash benefit in place for our staff.
• We sponsored a toy drive for Arriba Juntos—and thanks to our unique vendor partner Green Toys^TM, and our customers, it was a wild success.