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Oaklandish: Civic Pride by Design

Oaklandish t-shirt frontOaklandish started in 2000 as a public art project designed to illuminate Oakland’s local history and unique cultural legacy. After years of covert multimedia stunts around the town, the Oaklandish brand of apparel was introduced to help support the organization’s ongoing calendar of public events and annual Oaklandish Innovators Grant program. Oaklandish’s mission is to spread “local love” by way of civic pride–evoking T-shirts and accessories, while creating quality inner-city jobs for locals and giving back to the people and places that maintain Oakland’s trailblazer spirit. In line with this mission, a portion of all proceeds goes to grassroots nonprofits committed to bettering the Oakland community. Cole Hardware is proud to introduce our custom Oaklandish T-shirt, featuring our unique hardware spin on the celebrated Oakland oak tree symbol! Available in both men’s sizes (small–XXL) and women’s sizes (small–XL) at our Rockridge location. (Skus 900713–83, $27.99) So, wear it well. When you rock these roots, you’re representing and supporting Oakland!

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