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This Holiday Season, If You Click, Click Locally

Click with thriving Bay Area retailers. Click by exploring both new stores and old favorites. If you don’t have time to explore the stores in person, then click online with your favorite local retailer. That way, your hard-earned dollars stay in the community. Thanks to the research done by our friends at the Institute for Local Self-Reliance (ILSR), we can share with you the facts and figures that show the value of shopping locally. Bay Area residents treasure the vibrancy of their neighborhoods, and most of us totally get the benefits of shopping locally. Whether you shop in person or online, check out local businesses like these during the holidays:
Are there books on your shopping list? The independent bookstores in the Bay Area are thriving! Immerse yourself at Green Apple Books
(, Books Inc. (, The Booksmith(, Russian Hill Bookstore (, Pegasus Books (, or East Bay Booksellers ( . . . I wish I could name them all. Each is a joy to browse, and most have a vibrant online presence.

Want some local art, jewelry, home décor, or unique clothing? All made by local artists? Check out Secession Art and Design ( on Mission Street.

Athletic and outdoor stuff on your shopping list?Sports Basement ( is your destination. Shopping their stores is an adventure. Ditto their online shop.

And if you want to send flowers or are into the online meals craze, be sure to check out Hoogasian Flowers ( and Luke’s Local (

Are you a foodie or shopping for one? You are going to love Market Hall’s website almost as much as their two East Bay stores

Finally, don’t forget us, your friends at We’re here to fulfill your COLE HARDWARE. orders!We’re in the “stuff” business, and our stores are overflowing with everything from plants to Vitamix blenders to Riedel glassware, toys, heaters, and gobs more. And you can shop with us online 24/7 at or on Google Express, too. These are but a few examples of unique, great retail stores in our area that fulfill online orders. There are plenty more. Let us know some of your favorites, and we’ll give them a shout out, too. So, here are some facts from ILSR regarding the benefits of shopping locally versus shopping at Amazon:

Jobs. Amazon creates fewer than half the number of jobs as local businesses do. For every $10 million in sales, Amazon employs just 19supportlocal people. In contrast, independent retailers create 47 jobs for that same $10 million.

Taxes. Yes, Amazon is finally collecting sales tax in California. But in addition to sales taxes, local businesses pay property taxes and other local fees for storefront locations, which is money that recirculates in our local economy and contributes to our collective well-being.

Local Economy. Remember, every dime you spend with Amazon benefits their shareholders and Seattle where they are headquartered. That’s cool perhaps if

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