COLE HARDWARE has always been a leader in stocking and promoting greener products for our customers. As part of that commitment, we are glad to feature products that carry the Safer Choice label from the U.S. Environmental Protection Agency (EPA). Products carrying the Safer Choice label are safer for families, pets, communities, and the environment. All the chemicals in labeled products have been reviewed by the EPA to be the safest possible, using strict criteria for environmental and health safety and verified by an independent third party. For consumers and purchasers, especially those with allergies or sensitivities, Safer Choice also awards a “fragrance-free” label to easily identify products that have been verified as free of fragrance materials. More than 2,000 products, from almost 500 manufacturers, currently qualify to carry the Safer Choice label, including household cleaners, laundry and dish detergents, and floor-care and automotive-care products. A number of well-known consumer brands carried in our stores sport the label, such as Seventh Generation™, CLR®, and Bissell®. Keep an eye out for the label on products when shopping for safe and effective cleaners for yourself and your family. During the week of April 4, when the EPA officially rolls out the new labels, look for shelf tags highlighting Safer Choice–labeled products at our stores. For more information about Safer Choice and where to find the products carrying the label, check out the EPA’s website at www.epa. gov/saferchoice.